Sep 30, 2025
In this week’s episode of Business by The Books, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., breaks down the real journey from entrepreneur to small business owner to finally stepping into the role of CEO.
This isn’t about chasing flashy titles or hitting arbitrary revenue...
Sep 23, 2025
Ever sat down to build your budget, only to realize you don’t even know what you’re building it for? A budget without a goal is like a map without a destination. In this episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., is pulling back the curtain on the exact...
Sep 16, 2025
Ever heard the phrase “know your numbers” and thought, okay…but what does that actually mean? In this episode, Danielle sits down with client and entrepreneur Serena Waller, founder of The Dande Agency, to talk about how truly understanding her numbers transformed the way she runs her business.
Serena gets real...
Sep 9, 2025
A lot of business owners look at budgeting as punishment for past money mistakes, but budgeting doesn’t have to feel restrictive. In fact, budgeting can be used as a tool for freedom while protecting your business at the same time, especially if you allow yourself the space and time to plan.
In this episode, Danielle...
Sep 2, 2025
If you want to grow your business with confidence, you need to understand your cash flow, and that means going beyond just checking your bank balance. In this episode, Danielle Hayden, your go-to financial partner for all things bookkeeping, breaks down the 5 essential cash KPIs every CEO should track and explains how...