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Business By The Books with Danielle Hayden

May 14, 2024

Simply knowing your numbers isn’t enough; the real game-changer is understanding how to leverage them to strategically reach business goals. In this episode, Danielle Hayden speaks with Christa Gurka, owner of Pilates in the Grove, to find out how she uses financial insights from her seven-figure business to make informed decisions and drive growth. They discuss what business owners need to know about their finances, exploring everything from reviewing key financial statements to strategic financial planning. Tune in to find out what it truly means to take ownership over your numbers and grow your business.


Key Takeaways:

  • Every business owner has the responsibility to routinely review their numbers, including the balance sheet, P&L statements, cash flow statements, etc. This information paints a clear picture of their business and guides them in the decision-making process.

  • Strategic financial planning is crucial for reaching business goals, from making smart investments to preparing for the unexpected with reserve accounts.

  • Christa’s business journey highlights the value of financial insights, highlighting the practical application of strategic spending in order to optimize profits.

  • Building a money team that includes a bookkeeper and CFO will support business owners trying to understand their financials, adapt strategies and plan for the future.


Topics Discussed:

Overview of Christa’s business and her approach to numbers (2:24)

Leveraging financial knowledge to reach business goals (8:58)

Optimizing profitability: planning and implementing a strategy (10:04)

Financial assessment: what numbers to look at and understand (22:26)

Managing finances: bookkeeping, spending, and saving (26:23)

The importance of having a money team (37:07)



Learn more about Kickstart Accounting Inc.’s CFO Services:


Connect with Christa Gurka:

Instagram |

Website |


Connect with Kickstart Accounting Inc.:

Instagram |

YouTube |

Facebook |